Steps to Build Confidence in Your Brand

Steps to Build Confidence in Your Brand

Building confidence is a necessary exercise for many of us. If self-confidence does not come naturally, building it up takes deliberate, conscious effort. While no step-by-step program is perfect, the following are some steps that may help you build your sense of confidence for you and your brand.


Write them down. Make a list of your goals; long and short term and then below each of your goals, write the steps it will take to get there. For example, if one of your goals is to launch a brand new website to earn money, your list might look like this:

Launch Website

  • Reserve a domain
  • Set up hosting
  • Contact web designer and discuss layout
  • Write a short ebook as a promotional giveaway
  • Write content and newsletters for the business site to cover several months after launch

Whether it's relationships, business ventures, or self-improvement, writing your goals and their necessary steps can make those goals much less formidable and much more doable. That alone helps you feel more confident in moving forward.

Stop Comparing

While it's good to have aspirations toward self-improvement, constantly comparing yourself to the best of the best in your realm can get discouraging. For example, if you'd like to have a talk radio show or a Podcast, you might be inspired by high-profile radio hosts; being inspired by them is fine, but beating yourself up because you are not exactly like they are - complete with million of listeners, will only discourage you. Be true to yourself!

Build a Positive Self-Image

It seems that when you are just certain you are going to fail before you try something, you are more likely to fail when you do try it. If you have a negative self-image and think you just can't achieve anything, it's likely that you won't - thus underscoring this false impression about yourself. Stop listening to the negative inner voice and instead tell yourself that you can achieve your goals; and even if you fail, it's not because you are a bad person or because you didn't try.

Get to Know Yourself

This means spending some quiet time thinking or writing in a journal - some quiet time by yourself in which you assess your strenghts, weaknesses and personality. What are your character traits? What quirks and talents do you have? Pretend like you are being interviewed and that the interviewer is trying to get to know you. What questions would they ask?

Turn off The Media

For a while, it might be good to turn off the TV and put down the cell phones. The perfect-people images found in the media can be discouraging for those who are struggling with self-confidence. Remember, there is no such thing as perfect people. We all have flaws, and we are all beautiful imperfections in our own unique and special way. Most of all, remember that at the end of the day, You are God's masterpiece ~  Ephesians 2:10



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Sonia Colon is owner at &

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